
Strategic Advisor to Eat2Eat
Key work areas for the client
We successfully designed, built, and launched an integrated restaurant technology platform that combines an online reservation portal with customer relationship management (CRM) software tailored for casual and fine-dining establishments across India, Bangkok, Hong Kong, Singapore, Kuala Lumpur, Shanghai, Sydney, Europe, the USA, and Tokyo.
Product - advice on new POS, product features to increase the impact on business performance.
Market Penetration - India entry strategy; ways to increase adoption of platform.
Final results and outcome
Completed research on the F&B operations in Bangalore within 30 km from the Taj property. Conducted an in-depth analysis on cuisine, menus, restaurant design and social media reach.
Identified opportunities in North Bangalore F&B market which led to the shortlisting of two concepts.
Detailed research on similar successful concepts in India, London and Barcelona providing key inputs for the new concepts.
The group finally chose one of the recommended concepts after reviewing financial and other parameters.
