In conversation with Samir Kuckreja
India Foodservice Delivery Report 2021
Areas of Expertise and Offerings
Entry strategy for international food service chains
Start-up advisory services for food service and related concepts
Growth Strategy for small and midsized companies
Operational optimization & expansion strategy
Franchisee strategy design and development
Consultancy for institutional food service segments
Strategic alliance with technology service providers
Fund raising and investment advisory for PE/VC funds
Executive Search and People Solutions
Advises PE/VC funds and other investors on the buy/investing side
Fund raising mandates for hotels, restaurants and hospitality technology companies
Comprehensive databank, industry mapping and unique operational head hunting capabilities.
Online psychometric analytical tools and assess qualitative aspects to ensure cultural fit
People solution services work through “Design-Implementation-Validation”
Solutions in organization design, executive search, performance enhancement, brand manuals design and development and training workshops
"Samir Kuckreja has been working with us as a consultant for the last three years. His guidance has been invaluable in all aspects for creating the Café format restaurants which our group has sett up in New Delhi & Gurgaon. Samir has been personally involved in finalizing our Brand Architecture, Menu, Branding, Real Estate locations and internal layout planning of the restaurants. Samir’s team has also been instrumental in creating SOPs for operational management of the café."
Samir Kuckreja and Tasanaya have been a part of the Cold Love journey since the day it started. Since Cold Love was launched, Samir has helped me navigate the ice cream business, be it product, marketing, new partnerships, identifying locations for cafes and fundraising. Apart from Samir, the Tasanaya team has also been involved in drawing up all our business plans, market studies, presentations and even purchase of equipment.
Tasanaya is a Strategic Advisor to Godiva on its India Entry Strategy. Tasanaya has researched the luxury chocolate and cafe markets in India for Godiva including key competitors, scale of operations and pricing. The research also included the target consumer profile and their buying behavior, purchase drivers and expectations.
"Samir and his team assisted us by conducting a consumer study and a competitor analysis for our venture – High Ultra Lounge in Bangalore. The Tasanaya team also helped validate our business plan in terms of financial feasibility and helped project sales, EBITDA and ROCE over a three year period. Samir helped us interview a key candidates and gave input on the organizational structure and labor cost. Overall, we had a good experience and good learning’s from working with the Tasanaya team."
"Samir's vast experience in the FnB industry and his network helped us grow our relationships with the key brands in the industry by identifying the right value delivery opportunities. His experience as an operator helped us improve our merchant facing products as well."
"Samir Kuckreja worked with the eat2eat senior management team to design, optimize and deliver on the eat2eat business strategy for the Indian market. His unparalleled expertise in the F&B industry was instrumental in the establishment of eat2eat as the leading provider of dining reservations in India. Samir’s involvement with the company covered key aspects of our business operations, specifically in the areas of marketing, technology and branding. In addition ,it was his access and personal relationships with the senior management teams at the leading Indian hotel houses, that allowed eat2eat to be the partner of choice to top brands including ITC."
"Samir Kuckreja and the Tasanaya team worked with us to re-define and launch a causal dining restaurant in Ahmedabad to attract a younger audience. Tasanaya was actively involved in defining the new concept by providing an end-to-end solution including brand architecture, competition analysis, menu development and training. Samir’s hands-on approach, involvement in the minute details and his inputs along with his rich experience in the industry was extremely helpful for successfully launching two Amazo outlets. The Amazo team had a good experience working with Tasanaya."