Strategic advisor to Godiva for India entry strategy

Key work areas for the client

Created a business feasibility inclusive of competition analysis, concept feasibility and business plan for proposed verticals. Analyzed trade dynamics in gourmet food stores, ecommerce.

Mapped target consumer profile - buying behavior, purchase drivers, needs and expectations. Presented competitive landscape in terms of their proposition, scale of operations and pricing.

Final results and outcome

Stage 1:
Market planning - defined target consumer and their psychographic analysis. Defined appropriate Retail format strategy; product mix and pricing strategy. Financial plan including retail strategy and investment plan.

Stage 2:
Finalized market entry strategy through route of a master franchise. Shortlisting and evaluating potential master franchises as well as assisting in finalizing and negotiating. the terms of the contract with the Godiva team.

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