Tasanaya carried out a detailed competition & brand analysis based on which the new brand parameters were defined. Defined a growth plan and location strategy. Actively worked on shortlisting locations, site feasibilities and landlord negotiations.

Advised on strategic decisions including - key recruitment, food tasting, menu pricing, brand design, restaurant interiors, kitchen layout and equipment and pre and post opening marketing. Created operational brand manual and conducted team training.

The brand was successfully launched at Connaught Place, New Delhi in 2014 and One Horizon Centre, Gurgaon in 2016.

Caffe Tonino has become a market leader in the casual Italian segment and looking at national expansion