Business Strategy

Entry Strategy for International Brands

  • Detailed Market Assessment
  • Competition Analysis
  • Recommending Product Mix & Pricing
  • Evaluation of Potential Partners
  • Review of Licensing Requirements
  • Entry Strategy Roadmaps
  • Financial Planning & Feasibility
  • Marketing & Positioning
  • Key Personnel Recruitment
Current/Past Clients

Concept Creation Advisory Services

  • Concept Design & Feasibility Study
  • Detailed Market Assessment
  • Kitchen Design
  • Competition Analysis & Brand Architecture
  • Business Development
  • Menu Design & Pricing
  • Financial Planning & Feasibility
  • Key Personnel Recruitment
  • Food & Service Quality Monitoring Process
  • Post-opening Operational Support
Current/Past Clients

Business Development Strategy

  • Asset Strategy Development
  • Business Development Strategy
  • Location Search Support
  • Location Feasibility Analysis
Current/Past Clients

Brand Conceptualization and Evaluation of performance for Malls and Retailers

  • Market assessment to ascertain mall positioning and target consumer catchment
  • Conceptualize the brand ethos and positioning of the mall.
  • Work with the mall team to define mix of retail brands for various spaces. Recommend zoning of the mall to be used
  • Recommend key marketing and social media initiatives
  • Conduct Operational and Mystery Audits to evaluate the performance of the F&B brands.
  • Evaluate performance and feasibility of existing F&B brands and recommend strategies to optimize revenue yields for the mall owners.
  • Help establish metrics to identify under-performing F&B brands on the basis of revenue, trading densities, locations and restaurant types.
  • Evaluate commercial terms with F&B brands and provide advisory service on the same.
Current/Past Clients
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